Arkema Inc. has introduced a corporate advertising project to honor 50 years of Kynar 500 resin-based finishes.
Introduced in 1965, Kynar 500 is a weatherable resin for creating long-life finishes with the ability to keep color and gloss. Today, coverings developed with this pioneering fluoropolymer chemistry supply billions of square feet of protection against weathering, aging and pollution on commercial, industrial, domestic and institutional buildings around the globe.
The incorporated marketing program, “Kynar 500– The very best Get It,” consists of a commemorative 50th anniversary logo design, an e-mail campaign, promos at market exhibition, public relations, and advertisements in print and online media outlets. Central to the 50th anniversary celebration is an anniversary microsite on kynar500.com that welcomes visitors with a series of videos showcasing renowned structures around the world that, with the help of Kynar 500 architectural coverings, have actually stood the test of time. On the microsite’s landing page, users can download the increased fact app Aurasma to remain connected to the party all year long by scanning the Kynar 500 50th anniversary logo design any place it appears.
The anniversary party also consists of a social media sites existence on Facebook, Twitter, LinkedIn, Instagram, YouTube, and Google+ that will permit followers to engage with the brand in amazing and new
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The Asphalt Roofing Manufacturers Association has converted its popular Residential Asphalt Roof Handbook into an eBook that is available in all significant online retail book shops. It can be accessed on smartphones, tablets, the Kindle from Amazon and Nook eReader from Barnes and Noble. An eBook format enables users to bookmark essential pages or diagrams, bear in mind and change the font size for better watching. In addition, the print-on-demand version of the Residential Asphalt Roofing Handbook, which was updated previously this year, enables the publication to ship directly from the printing press to the customer at a minimized expense. ARMA likewise is providing savings for bulk purchases